- The Concept: Encouraging frequency over a specific month.
3 Gamification CRM Strategies to Explode Your Restaurant Sales During Malaysian Festivals
In Malaysia, festivals like Chinese New Year, Hari Raya, and Christmas are the battlegrounds for F&B businesses.
Every restaurant is offering a set meal promo. To stand out, you need to stop selling and start engaging.
This is where Gamification CRM becomes your secret weapon to capture the festive crowd.
Why Gamification CRM Wins During Festivals?
During festive seasons, customers are in a spending mood, but they are also overwhelmed by choices.
A gamified experience cuts through the noise.
It transforms a standard festive dinner into a memorable event that they want to share with friends and family.
Strategy 1: The Digital “Ang Pao” or “Duit Raya” Draw
- The Concept: Use the “Probability” feature in your CRM.
- How it works: After spending a certain amount (e.g., RM150), the customer receives a digital link via Ocard. They “open” a digital packet on their phone to reveal a prize—anything from a free drink to a 50% discount voucher for their next visit.
- The Result: You secure a return visit immediately after the festive period ends (the usual slump period).
Strategy 2: The “Foodie Passport” Mission
- How it works: Create a “Ramadan Buffet Quest” or a “CNY Feast Track.” If a customer dines 4 times within the festive month, they unlock a premium reward (e.g., an exclusive merchandise set or a high-value meal voucher).
- The Result: It stops customers from trying your competitors by locking in their loyalty to complete the mission.
Strategy 3: Referral Battles
- The Concept: turning your customers into your marketing team.
- How it works: Gamify referrals. “Refer 3 friends to sign up as members, and unlock the Secret Chef’s Menu.”
- The Result: Malaysians love dining in groups. This utilizes Gamification CRM to acquire new high-quality leads organically.
Executing with Ocard
The best part? You don’t need printed props or manual tracking.
Ocard’s system automates the distribution of digital rewards, tracks mission progress, and manages probability games effortlessly. You get the data, the customers get the fun.
You get the data, the customers get the fun!
Conclusion
Festivals are about joy and excitement. Ensure your marketing matches that energy.
Implement these Gamification CRM strategies for your next big season and watch your average check size grow.
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FAQs
Q1：What is Gamification CRM and how does it help restaurants in Malaysia?
Gamification CRM is a customer engagement strategy that uses games, rewards, and missions to increase customer participation. In Malaysia’s competitive F&B market, Gamification CRM helps restaurants boost festive traffic, increase repeat visits, and stand out during peak seasons like Chinese New Year, Hari Raya, and Christmas.
Q2：How can Gamification CRM increase restaurant sales during Malaysian festivals?
Gamification CRM increases sales by encouraging higher spending and repeat visits. Strategies such as digital Ang Pao draws, dining missions, and referral rewards motivate customers to spend more during festivals and return after the festive season ends.
Q3：Do restaurants need complex software to run Gamification CRM campaigns?
No. Platforms like Ocard allow restaurants to run Gamification CRM campaigns digitally without printed vouchers or manual tracking. Rewards, probability games, and missions are automated, making it easy for Malaysian F&B businesses to execute festive campaigns efficiently.
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